Watch this eye-opening video to see how the Brita® pitcher performs compared to Clearly Filtered®. We think the results speak for themselves.
Standard water filters rely on simple carbon (like Brita®) or charcoal, which are only effective at removing unpleasant odors and tastes. These filters are not capable of stopping complex, dangerous chemicals and heavy metals (fluoride, lead, and chromium-6, just to name a few), and instead allow them to pass right through the filter into the water you're drinking.
BPA/BPS Free, Phthalate Free
Our pitcher is made of 100% BPA free, phthalate free, medical-grade Tritan® materials. This ensures it doesn’t leach chemicals or emit any odors or bad tastes into your filtered water.
80-Ounce (10 cups) Capacity
The slim-design pitcher was designed to hold 80 ounces of water, more than what an average person is supposed to drink in one day for optimal hydration.
Oversized, Easy-Grip Handle
When designing the pitcher, we paid special attention to the handle to make sure all hands could get a solid, comfortable grip and pour with ease.
Built-In Water Dam
A water-dam inside the top reservoir keeps unfiltered water from spilling out while you pour filtered water from the pitcher below.
How We're Different
Unlike typical filters, Affinity® Filtration uses a unique dual-technology approach that can remove an average of 99.7% of 365+ contaminants. That’s more contaminants and the highest level of contaminant removal of any water filter on the market.
Pitcher Filter Lifetime: 100-Gallon Filter Life
With a 100-gallon filter life, the Clearly Filtered® pitcher filter can provide clean and safe drinking water for an average of 4 months before needing to be replaced. That’s about a month longer than the leading brand name pitcher filter.
A Smart Magnet For Your Water Filter
How Affinity® Filtration Technology Works
Our breakthrough Affinity® Filtration Technology uses both magnet-like chemical absorption and a unique physical structure to provide superior contaminant removal. This dual approach allows us to uniquely target and eliminate contaminants at a microscopic scale, making Clearly Filtered® the only filter that can target and remove a full spectrum of tap water contaminants.
Unique Physical Structure
As contaminants move through a filter built with Affinity® Filtration Technology, they have to travel through many twists and turns, as opposed to traveling in a straight line.
This provides more time for the water to contact the filter, which gives the contaminant magnets more time to do their work. The longer the filtration time, the more thorough the contaminant removal. When it comes to water filtration, slow is a good thing.

Contaminant Magnet
You can think of Affinity® Filtration as a combination of tiny, powerful magnets that recognize the ionic signatures of very specific types of harmful and dangerous contaminants.

When a contaminant is detected, one of the magnets draws it out of the water and binds to it with a powerful and lasting bond. This keeps the contaminant locked in the filter and out of your water for good.
Technology That Filters Out The Bad Contaminants
Truly Smart Technology
While capturing impurities is the most important job of any water filter, the ability to keep in beneficial minerals and nutrients should not be overlooked. Affinity® Filtration Technology is unique because it keeps in all of the beneficial minerals found in water that help keep you healthy and hydrated, in addition to providing superior contaminant removal.
Bone Char - Free
How to Setup, Install and Flush